THE CUSTOMER

Dunya Daraz Clothing is a start-up inspired by the fast fashion attitude of urban men. They pride themselves on the ethos of premier quality, convenient accessibility, and trusted relations. The brand has expanded its creative realm to include modern denim styles as well as customized trendy men outfits.

Dunya Daraz Clothing is constantly evolving in order to keep their customers engaged. They want their customers to remain brand loyal and look no further for complete wardrobe solutions. They are committed to introducing new ranges every few weeks, offering customers a variety. This is one digitally operated brand label under which customers will find an advanced understanding of aesthetics—making Dunya Daraz Clothing unique and in line with luxury designer wear, but offering better value for money.

In today’s disruptive COVID-19 era, consumers prefer to shop from the safety of their homes rather than venture to a high street, making ecommerce a flexible solution for both businesses and buyers. With the advancement in technology and changes in consumer behavior, it is the need of the day that all businesses launch their ecommerce stores and benefit from moving online.

Keeping the same vision in mind, as COVID-19 disrupted major physical businesses and more brands moved online across the globe, Dunya Daraz Clothing, in joint venture with a media company, wanted to offer a marketplace platform where brands and buyers could converge, interact easily, and shop within the safety and comfort of their own homes. Dunya Daraz Clothing turned crisis into opportunity.

KalSoft proposed KalComm – their state-of-the-art marketplace with a mobile application that enables businesses to register on a platform and sell their products online. This portal is user friendly, convenient, and adaptive, while streamlining the client’s processes and making them more efficient. It is an online ecommerce marketplace and app for small and mid-sized businesses that can be adapted to any industry. KalSoft enabled KalComm with Website Management, Catalogue Management, Shopping Cart, Order Management, Inventory Management, Sales Analytics & Reporting features, among others. KalComm also features multi-store, multi-location, and multi-lingual capabilities while ensuring customer data security.

Major Functions and Features:

• A compelling landing page that describes the business model to the customer.
• Different interfaces for Admins, Sellers, and Customers—with each role having features according to their responsibilities.
• Super Admin modules including: eCommerce management, Order management, Sales orders, Product catalog, Cataloging/categorization, Category customization, Ratings & reviews, Filtered views, User management, Seller management, and Commission management.
• Seller features including: Dashboard, Orders, Products, Customer Enquiries, Bulk Product Upload, Reviews, Store Information, Subscription Plan, Blog, Seller Coupons, Payments, Commission invoices, Shipping Rates, and Returns.
• Customer features including: Store Listing, Category listing, Product Listing, Account Management, Sign In/Sign Up/Logout, User Profile, Share, Rating, Add to Cart, Cart, Order, Add Shipping Address, and Favorites list.
• Integration with Google Analytics and third-party APIs.